From October 15th to 16th, Flat Ads participated in the Mobidictum Conference 2024 held in Istanbul, Turkey. This gaming event is the largest in Turkey and even in the Middle East and North Africa (MENA) region, attracting top-tier gaming companies, developers, and marketing service providers worldwide. As a leading global marketing platform, Flat Ads showcased its global marketing solutions based on performance marketing at the conference, arousing the interest of numerous local and international companies.

1. The Rise of MENA Market and Its Potential

According to Newzoo's Video Games Market Estimates and Forecasts for 2023, the MENA region's gaming revenue grew by 4.7% in 2023, reaching 7.1 billion. With a growth rate that leads the world, its market size is expected to exceed 10 billion by 2026. Furthermore, the MENA region boasts a highly youthful age structure and the highest ARPU (Average Revenue Per User) globally, particularly in countries including Saudi Arabia, the United Arab Emirates, and Turkey, where there are not only a large number of mobile gamers but also strong consuming power.

Moreover, the growth of the gaming market in the MENA region is not solely due to its population and income growth. Rather, governmental support has laid the gaming industry a solid foundation. For instance, Saudi Arabia's "Vision 2030" explicitly defined gaming as a key area for economic development. Turkey has also implemented subsidy policies to vigorously support the development of local gaming companies by covering game development and marketing promotion costs.

Meanwhile, the unique Arabic culture and religious factors distinguish the MENA region from other places worldwide. For external companies, these unique cultural and religious aspects pose significant challenges in product development and promotion. Language barriers, religious taboos and cultural differences are large obstacles for external companies to develop and promote games. Therefore, "localization" has become a top priority for international enterprises. On the contrary, local companies boast inherent advantages in their local market, as they better understand local cultural habits and user preferences, enabling them to quickly gain favor. Yet, they still lack marketing and promotion experiences compared to their international counterparts.

In summary, the gaming market in the MENA region bears immense development potential and promising prospects. Its user growth rate has been steadily increasing since 2019, helping MENA outstand in the sluggish global mobile game market. Consequently, it has become one of the key markets that both local and international businesses are eager to establish a presence in.

2. Unique Advantages of Flat Ads: Exclusive Traffic and Localization Capability

The unique cultural background and social habits of the MENA region provide ample marketing opportunities for gaming companies. Religious cultures in many countries here have set restrictions for offline entertainment activities, especially socializing and entertainment forms, making online interaction an essential part of users' daily lives in the region. Therefore, MENA players have extraordinarily strong social needs during gameplaying, especially in gaming contents of social media and gaming communities, where user activity levels are very high. This provides an ideal promotion channel for game marketing.

With its thorough insights of the MENA market, Flat Ads has established prominent advantage in localization, not only possessing exclusive traffic exceeding 65 million users but has also cooperated extensively with high-quality traffic channels in the region, spanning various social platforms and popular applications. This enables Flat Ads to help gaming companies accurately reach target users and significantly increase user engagement and conversion rates through advertising strategies that incorporate local cultural characteristics.

Furthermore, despite that local companies in the MENA region boast inherent advantages in cultural understanding and user preferences, they often face cross-regional marketing challenges when trying to expand into global markets. Flat Ads, with 700 million exclusive global developer traffic, is capable of assisting these local companies overcome regional barriers with its exclusive traffic resources and global marketing solutions. Additionally, Flat Ads can provide them with professional marketing strategies to integrate into global markets, boosting these companies to achieve growth in broader markets.

3.Flat Ads' Performance Marketing Solutions

As a leading global marketing platform, Flat Ads has got extensive experience and resources in the field of performance marketing. Flat Ads is committed to providing advertisers with precise and efficient marketing services, helping them achieve business goals through deep optimization and flexible delivery modes.

1. Exclusive developer traffic

Flat Ads boasts rich global channel resources and exclusive traffic, reaching billions of devices daily. It demonstrates exceptional coverage capabilities in emerging localized markets including the MENA region and Southeast Asia, effortlessly enabling global advertisers efficiently reach target market users and achieve comprehensive ad exposure.

2. Ability to optimize in-depth events

Through intelligent optimization technology, Flat Ads can deeply analyze user behavior and filter out high-quality user groups. We not only effectively reduce the customer acquisition cost for advertisers but also enhance the user lifetime value (LTV) by optimizing deep events, ensuring maximum return on investment (ROI) for advertisements.

3. Multiple settlement models

Flat Ads supports diverse performance settlement modes, including CPC, CPI, CPA, and CPS, to flexibly meet the customized requirements of advertisers. Advertisers can choose the most suitable delivery mode based on their market goals and business needs, ensuring precise delivery and efficient conversion.

4. Hyper-targeted and personalized ad placement

For advertising needs across different industries, Flat Ads provides customized services with "customized solution for every client". In any vertical field, such as gaming, finance, and e-commerce, we tailor marketing strategies for each client to ensure the best promotion effects in their target markets.

At the Mobidictum Conference, Flat Ads gained fruitful results, attracting the attention of numerous local and global companies by showcasing the rich localization resources in the MENA region, as well as valuable cases and solutions of performance marketing.Through this Conference, Flat Ads has provided specific directions and feasible plans for a number of companies on how to enter the Middle East market and achieve global coverage.

In the future, Flat Ads will continue to deepen its presence in the MENA market and looks forward to collaborating with more local and global companies, assisting them to expand their success from domesitic market to the global stage.